Exploiting the scope of eBooks for increasing the conversion rates

The sales of eBook have almost overtaken print book sales. People all around the globe are downloading digital versions in record numbers. This has also paved way to the emergence of numerous Indian companies offering professional eBook conversion services.

The increasing popularity of digital versions is a boon for marketers as well. In light of the fact that number of mobile users are rising continuously, reaching target audience is quite easy with eBooks and marketers are focusing to exploit this scope. Getting more leads by increasing the conversation rate is not an easy task. It needs proper strategy planning and its flawless execution. 

Underlying tips can help you to elevate the conversation rate using eBooks. 

Cover design

Having an enticing ebook cover design is one among the most significant elements that can help in boosting signups and downloads.  A killer cover grabs a positive first impression and forces prospects to have a second look on your book. The initial connection with target audience is the cover page and getting it right is the first thing that you should assure.

Book title

Playing with words is something that you should master or get help from an expert copywriter. The title should invoke a curiosity in the reader to explore more. Also the font you use must be attractive as well as readable. If you think using an additional sub-title will fetch better results, don’t hesitate to do so. 

Call to action

Call to action should be included. It should either point to another eBook, navigate them to your website or invite them for signing up. Infuse a sense of urgency so that people are compelled to make the click. 

Marketing the marketing tool

Your eBook also needs some marketing. The basic thing you must assure is that of a great landing page. It should look attractive and convince the visitors. Digital versions don’t have a back cover. So, include the blurb which shortly describes the content in the material. Highlight main benefits and features of the book and use a couple of call to actions. 

Be consistent

According to experienced Indian companies offering eBook conversion services, an ongoing marketing campaign can help a lot. Promotion via social media and writing guest articles are some really operative tactics. If possible, get some established reviewers to review your books. 

By following above guidelines, you can surely stimulate your eBook to be the best marketing tool for your business. 

How the role of publishers is becoming more relevant?

Publishing trade has kept on progressing and the changes will always ensue. As per relevant sources, even though many will be trying to self-publish in the coming years, the role of publishing houses will perhaps be even greater because of many facts among which virtues such as reliability, accuracy, security and quality top the list. Companies providing eBook conversion services in India are largely depending on publishing houses with proper and skilled resources in place and in plenty. 

As web has become accessible to all and internet has turned out to be a content mill with most of content available free of cost, people are more interested in apex quality, scrutinized and edited content. For this a staff of expert professionals is needed. Normally a publishing house on which a company offering eBook conversion services rely is equipped with editors, designers and proof readers. Thus a single eBook reaching the readers will be perfect as it is a collective effort of multi-talented resources.  

Beyond availing a user experience, the focus in future will be to provide a complete learning experience. So, accuracy and contextualized information will be made available along with specific options for searching. 

Service providers will always be in hunt for publishers having skill pool who break the customary rules and innovate without hesitation to emerge as a better option providing reader base a greater experience in all aspects.

Read more about How educational publishers can make the most of eBook conversion?

Now when it comes to the selection of the best choice, numerous factors are to be considered. The best thing you can do is to check the option that most of the eBook conversion service providers in India are preferring. Also after approaching a service provider you can ask them for their previous works by which you can analyse and gauge their perfection. 

Also do inquire in the market regarding the rates and assure the cost-effectiveness of your options under consideration.