Open source tools you must know if you are looking forward to self-publish.

For any writer, publishing his book is a dream come true. With readers preferring ePubs over printed versions, self-publishing has become easier. The availability of certain open source tools help you to do the job swiftly and with ease without having to rely on any professional service provider.

When you opt to self-publish, there are more things you should do than merely writing your book. When you are planning to publish the digital version in Epub format, careful checking must be done so as to assure that it is properly created. Also, if you have plans to sell the created book via Amazon’s Kindle library, it must be converted to a format that is supported by Kindle. Two popular and most effective tools for both are enumerated below.

ePubcheck

Proper structuring is there for ePub files. Epub formatting service providers always try to maintain structured chapters, supporting files and directories. Regardless of the effort you take, few mistakes may always creep in. This make validating you book important which see to it that the book has all those elements that your reader expects in it. Few among those are complete metadata, valid XHTML, table of contents and working links etc.

Validation can be done easily using ePubcheck (a command line tool) and this is preferred by most of the professional eBook conversion companies.

Ebook-convert

You have to accept the fact that Amazon is the most popular and largest marketplace when it comes to the digital publishing, selling or purchasing of eBooks. However, it uses a format with .mobi as extension. For creating eBooks in this format, the publishing tool used is Book Type. However, eBook conversion to .mobi can be done using eBook convert which is another command line tool. 

Keep reading our blog to get more updates in ePublishing industry.

Exploiting the scope of eBooks for increasing the conversion rates

The sales of eBook have almost overtaken print book sales. People all around the globe are downloading digital versions in record numbers. This has also paved way to the emergence of numerous Indian companies offering professional eBook conversion services.

The increasing popularity of digital versions is a boon for marketers as well. In light of the fact that number of mobile users are rising continuously, reaching target audience is quite easy with eBooks and marketers are focusing to exploit this scope. Getting more leads by increasing the conversation rate is not an easy task. It needs proper strategy planning and its flawless execution. 

Underlying tips can help you to elevate the conversation rate using eBooks. 

Cover design

Having an enticing ebook cover design is one among the most significant elements that can help in boosting signups and downloads.  A killer cover grabs a positive first impression and forces prospects to have a second look on your book. The initial connection with target audience is the cover page and getting it right is the first thing that you should assure.

Book title

Playing with words is something that you should master or get help from an expert copywriter. The title should invoke a curiosity in the reader to explore more. Also the font you use must be attractive as well as readable. If you think using an additional sub-title will fetch better results, don’t hesitate to do so. 

Call to action

Call to action should be included. It should either point to another eBook, navigate them to your website or invite them for signing up. Infuse a sense of urgency so that people are compelled to make the click. 

Marketing the marketing tool

Your eBook also needs some marketing. The basic thing you must assure is that of a great landing page. It should look attractive and convince the visitors. Digital versions don’t have a back cover. So, include the blurb which shortly describes the content in the material. Highlight main benefits and features of the book and use a couple of call to actions. 

Be consistent

According to experienced Indian companies offering eBook conversion services, an ongoing marketing campaign can help a lot. Promotion via social media and writing guest articles are some really operative tactics. If possible, get some established reviewers to review your books. 

By following above guidelines, you can surely stimulate your eBook to be the best marketing tool for your business.