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Showing posts with label book typesetting services. Show all posts
Showing posts with label book typesetting services. Show all posts

Tuesday, 1 September 2015

Centering the type- When and when not to?

When it comes to typesetting, using centered form is not something you should shun away from. However being able to judge the time and place for it is important.  Embracing centered type can challenge the rhythm of a reading pattern, especially when the rest of contents are aligned to left. Appropriateness of centered type is determined by the specific situations. Have a look on few of them.


When to use?
  • For the headlines for large chunk of text, most typesetting companies prefer using centered style. It is ideal for white papers and research documents with a lot of texts and paragraphs. 
  • Another important tip is to use centered type for headings above layouts with multiple columns. This is one of the best ways in such situations to show that the concerned heading is for everything below.
  • Professional typesetting service providers insist using this kind of alignment in certain situations when there are multiple short lines, say, in case of posters, invitations and greeting cards etc. As there is only a little text, they can be easily shifted to middle.

When not to use?
  • Using this style will seem weird with small and short subheads. It is always better to keep it shifted towards left itself.
  • Texts aligned in bullets are already hanging and indented. So, it is better to avoid altering alignment in any way as it will not look properly spaced.
  • When you decide to use centered type, ask yourself the purpose. Don’t simply go for it without any good reason.

In most of the cases, the reader’s flow is hindered when this style is used. So, use it if and only if you have a proper purpose. Knowing typesetting basics is really important before you proceed. If you find it uncomfortable to typeset by yourself, a lot of companies offering typesetting services, select the best among them and they will provide great results for you.



Wednesday, 23 July 2014

Book typesetting- process, inclusions, benefit and why you need expert assistance?

If you search over web, you will find a lot of companies that claim to offer best book typesetting services in India. But there are certain things you must be aware of, at least in a concise manner, before proceeding to the outsourcing step.


Process

Typesetting is of huge significance when it comes to publishing. It is in fact the process of placing texts and images of proper size and style at proper places. Earlier the process was carried out by typesetters and things changed with emergence of newer technologies. Nowadays, it is also handled by graphic designers.

Inclusions

The whole process usually comprises of selecting specific font sizes and typefaces, using apt punctuation marks, applying character formatting such as bold, italic based on requirements and arranging texts in columns as well as formatting visual signposts like pull-quotes, decks and headlines. However, the inclusions can show slight variations depending on the book typesetting services in India you choose.

Benefit

The value of any book depends on its capability to please the readers with content that communicates with them effectively. He/she should not have to take effort in grasping the actual idea of the book. Typesetting assures immense level of readability and eye-soothing appearance.

Why you need expert assistance?

Do you really need to hire an expert book typesetting service in India? With a surfeit of free tools available, it’s quite reasonable to assume that the process is everyone’s cup of tea. It of course looks easy but is not. Certain rules need to be followed and even the slightest of noncompliance to any of the rules can ruin your whole effort.
Not all the software and tools have same features and even if you find the apt ones, chances of getting professional output are very less.
So, hiring mavens who are trained to strike the perfect balance between readability and gracefulness is really a worthy investment to make.

About MAP Systems

Map Systems is a leading service providing company offering excellent quality ePub conversion services, eBook formatting and digital publishing done by trained and highly experienced professionals. For more information and free samples kindly get in touch with us.